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Marketing for animal rescue advocates: SEO, Social Media, Fundraising  & Blogging Tips To Save Lives. Marie Macaspac is the ARM's founder. She is also the Marketing Director for Muttville Senior Dog Rescue in San Francisco, CA. ARM is a  resource to help other rescues learn the value of marketing to increase adoptions, donations and visibility. Together, we'll save more animals!

"10 Years On a Chain" (Yes, there is a happy ending!)

"10 years on a chain. No blanket, no toys, not even a bone. Often no food or water."

I really love this video. And even though it is still hard for me to watch the beginning, it is a great video, thanks to people who took the time to take video, even at moments when your emotions are overwhelmed by what is at hand.  It is a great example that shows video quality isn't nearly as important as you think, especially in this day and age of Youtube and iPhones.  Capturing moments and being mindful to take any footage at all times can lead to ideas down the road. Look at the amazing results of many moments spanning a year  that were brought together in this short video – An unforgettable tribute to neglected dogs who live on chains with  no future in sight - til their angel advocates, people like YOU, come to their rescue and give them the happy life they so deserve.

"...And the time before did not count at all." What a great line to end this video with the smiling face of Judith.

Memorable Day with Muttville and SF Giants Pitcher Tim Lincecum

A special day for Muttville Senior Dog Rescue, July 1, 2012, will go down in Muttville history for a once homeless senior dog named Timmy. A week ago he was an abandoned stray. Last Sunday, he became a star! The chosen, long haired mutt now had a special advocate helping him find a new home... SF Giants star pitcher, Tim Lincecum!
I was truly honored to be one of the four Muttville representatives to meet two-time Cy Young award winner Tim Lincecum. He was a genuine, down-to-earth, animal loving gentleman that won our hearts. And we believe Muttville's senior dog cause won Tim's heart.
I created three items for this special day: a unique Timmy baseball card (shown above), reminiscent of one of Tim Lincecum's Topps cards ; a 40-sec video that was played on the Giants jumbo screen(!); and a Limited Edition Muttville baseball tee in Giants colors (shown below) worn by our proud Muttville volunteers. We gave one to Tim, too. I hope he wears it!!

Read Marie's blog article for Muttville about Timmy's big moment, and see the whole day captured in photos in this slideshow: