"10 Years On a Chain" (Yes, there is a happy ending!)

"10 years on a chain. No blanket, no toys, not even a bone. Often no food or water."

I really love this video. And even though it is still hard for me to watch the beginning, it is a great video, thanks to people who took the time to take video, even at moments when your emotions are overwhelmed by what is at hand.  It is a great example that shows video quality isn't nearly as important as you think, especially in this day and age of Youtube and iPhones.  Capturing moments and being mindful to take any footage at all times can lead to ideas down the road. Look at the amazing results of many moments spanning a year  that were brought together in this short video – An unforgettable tribute to neglected dogs who live on chains with  no future in sight - til their angel advocates, people like YOU, come to their rescue and give them the happy life they so deserve.

"...And the time before did not count at all." What a great line to end this video with the smiling face of Judith.

Stand out! Be controversial!

OK,  you don't have to go naked in public (unless you want to) to save animals, like PETA. But in the quest to be HEARD and NOTICED, creative and clever ways to tell your story grabs the attention of readers, the  media, and your potential sponsors and adopters.

63-year-old gives birth to sextuplets

From Mike Arms, CEO of the Helen Woodward Animal Center: “There was a woman who brought in a nine-year-old Rottweiler with six puppies. A staffer said, ‘Who’s going to want a nine-year-old mama Rottweiler with six puppies?’ Not many people, that’s who. But the headline read: 63-year-old gives birth to sextuplets. The media loved it. They just ate it up.”

Animals at a gay pride parade? YES!

You don't have to promote your cause in obvious locations. Potential pet guardians can be found beyond your local pet stores. Plus, you are seeking the attention of  SPONSORS looking for non profits to support. Muttville and the San Francisco SPCA and municipal shelter, SFACC, take part in the city's Gay Pride Parade. How controversial you get is up to you. Muttville thought it was ok and appropriate at this event to use these "play on words" for signs (they were very mild compared to what is typically seen at this parade!)

Always be positive

If you want people to notice you, make them feel good about themselves. Being controversial to attract attention using negative visuals only makes people want to TURN AWAY. Don't show photos of animals appearing dirty, in pain, or sad. If you can use professional photographers, it can make a huge difference. Use images that make people smile, and they will want to share it and spread the love.