Have you heard the theory that black dogs are less desirable than dogs
of another color? I think this statement is BS. Yes, that's right. My
stance on marketing any animal of any color, breed or age is this: If
you promote the animal in a positive way, that pet WILL get more
attention - the kind of attention that gets them adopted. Pointing out
characteristics that you classified as its "downfall" or "flaw" only
feeds the negative conversation - and doesn't help your cause.
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Marketing for animal rescue advocates: SEO, Social Media, Fundraising & Blogging Tips To Save Lives. Marie Macaspac is the ARM's founder. She is also the Marketing Director for Muttville Senior Dog Rescue in San Francisco, CA. ARM is a resource to help other rescues learn the value of marketing to increase adoptions, donations and visibility. Together, we'll save more animals!